The FIFA World Cup 2022 Official Poster was unveiled at a special ceremony at London’s Design Gallery. The purpose of the celebration was to honor the artistic talent and cultural value of the art created by Bouthayna Al Muftah, a female Qatari designer. Traditional headwear is shown being tossed in the sky on the primary poster, representing jubilation and football enthusiasm throughout Qatar and the Arab region. The seven supplemental signs highlight the love of football in the Arab area and how it can unite communities. 

Several distinguished visitors, including David Beckham, the designated FIFA World Cup Qatar 2022 Ambassador, were present during the London presentation. The exhibition Football: Creating the Wonderful Game at the Design Gallery, which features the poster, was unveiled on occasion, making it available to the public for the first time outside Qatar.

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Al Muftah provided a narrative explanation for the primary poster and the seven-subsidiary works of art at the event. Al Muftah autographed the sign from The Design Gallery along with the other invitees.
It is an immense delight to see the Official Poster being shown at The Design Museum, said Fatma Al Nuaimi, Executive Director of Communications & Media for the Supreme Committee for Delivery & Legacy (SC). ” This exquisite work of art, together with the seven accompanying posters, shows the significance of holding the first FIFA Globe Cup in the Middle East and Arab world and demonstrates the fervor for football in our region.”

Al Muftah declared, “I am beyond honored to represent Qatar and leave my mark on this amazing milestone in my nation’s history. It still seems odd to be allowed to work on a World Cup project. It is an honor to have my work displayed in esteemed venues around the globe, such as London’s Design Museum.”


“It was wonderful to visit the Design Museum today, view the Qatar 2022 World Cup poster, and speak with the artist. Football unites people, and Bouthayna’s artwork captures that joy and fervour for the game,” according to Beckham, who played for England in three FIFA World Cup competitions. The seven auxiliary pieces of art and the models of the Lusail Stadium and the Al Janoub Stadium have all just been added to the show. 

Read more: Before FIFA World Cup, Qatar transformed into an outdoor art gallery

Both locations, which will serve as the championship’s game sites, were created by British designers. The 40,000-seat Al Janoub was created by the late British-Iraqi designer Dame Zaha Hadid, while the 80,000-seat Lusail Stadium, which will host the world cup final on December 18, was designed by Foster + Partners.

You can view the Football: Designing the Beautiful Game display through August 29, 2022, during which the FIFA World Cup Qatar 2022 Official Poster will make its first public appearance outside Qatar. Following its

debut at Hamad International Airport in Qatar in July, it is now on display at the Design Museum.

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