The trophy continued its world-trotting voyage in Seoul, Korea Republic, after receiving a send-off celebration at FIFA’s headquarters in Switzerland. For the first time in history, the FIFA World Cup Trophy Tour by Coca-Cola will travel to all 32 countries that participated in the competition before Qatar 2022. FIFA is starting its worldwide Spotlight: Your Dreams initiative jointly with icons and innovators, including online superstar Noah Beck.
Following a send-off celebration at the Headquarters of FIFA in Zurich featuring 2002 FIFA World Cup winner Gilberto Silva, the second and last phase of this year’s FIFA World Cup Trophy Touring by Coca-Cola began today in Seoul, Korea Republic. The incredible voyage will end in Doha, Qatar, only a few nights before the world’s greatest spectacle starts on November 20, 2022. For the first time, all 32 qualified nations will have the opportunity to see football’s top prize real close.
The FIFA World Cup Trophies Touring by Coca-Cola has been bringing fans the most recognizable trophy worldwide since 2006, thanks to Coca-Cola, FIFA’s oldest consistent sponsor. By touring 51 nations and regions in total, the 2022 season will move Coca-Cola and FIFA closer to their 2030 aim of having the cup tour each of FIFA’s 211 member nations.
According to Colin Smith, “The first phase of the FIFA World Cup Trophy Tour by Coca-Cola was a terrific success, engaging the broader public via the magic of the largest football festival on Earth,”
The Championship title Tour will continue to gain momentum by, for the first time, traveling to every country that has qualified for the FIFA World Cup. This will give fans of all ages a taste of the upcoming excitement, and we hope those who will participate in the FIFA world cup Qatar 2022 for the utmost celebration of the beautiful sport.
FIFA is also unveiling its Spotlight: Your Dreams initiative with a statement from the movement’s brand ambassador, former NCAA soccer player and social media superstar Noah Beck. Fans will have the opportunity to make their own “Dream Cam” experiences in an enhanced photographic session while watching FIFA Legends share their aspirations, history, present, and future at several tour stops. FIFA will highlight and host young artists from the world of football and beyond, who will make special cameo performances on-site to display their works with the FIFA World Cup concept.
In a competition that will finish after the tour, FIFA is also planning to allow fans all around the world a platform to express their desire to attend the FIFA World Cup through fan art on social networking sites. The “Dream Gallery” will be on FIFA+, the organization’s brand-new, top-notch digital service designed to unite soccer fans worldwide. It will be the central location for all campaign-related information, celebrity and fan material, and other interactive elements.